Wednesday, March 14th, 2007
After a year and a half of filming, traveling, editing, and stressing, the World Premiere of Helvetica happened last night at SXSW in Austin. A sellout crowd of 450 packed into the Austin Convention Center for the film and a post-screening Q&A with David Carson and I (below). The audience was great, and although the evening is still sort of a blur for me, from the amount of laughs and applause we got it seemed like everyone really enjoyed the film.
(150 people had to be turned away )
dc and director gary hustwit at world premeiere of Helvetica.
two posters for the film, Helvetica by gary hustwit
david designed two posters for the Helvetica movie.
he used the font FRANKLIN GOTHIC.
(very few people got the joke.) (helveticafilm.com)